EWG Skin Deep® | Beautycounter Brilliant Brow Gel, Invisible Rating

HOW WE DETERMINE SCORES LEARN MORE ABOUT EWG VERIFIED™

Beautycounter Brilliant Brow Gel, Invisible

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EWG Verified Product

This product bears the EWG VERIFIED™ mark, meaning that the product meets EWG’s strictest standards for health and safety. It avoids any of the ingredients on EWG’s “Unacceptable List” and provides full transparency of ingredients, including fragrance.

Ingredient List

The specific formulation has been reviewed by EWG scientists. At the time of verification, the ingredients in this formulation were used at a concentration below EWG’s health and safety limit, and therefore did not pose significant human health concerns. Click on an ingredient for more information.

ACACIA SENEGAL GUM

FUNCTION(S)	adhesive, fragrance ingredient, film forming, masking
CONCERNS	• Allergies/immunotoxicity (moderate) • Use restrictions (meets restrictions and warnings based on EWG review of company data) • Non-reproductive organ system toxicity (moderate) EWG has reviewed the use of this ingredient in the product formulation and found it did not pose significant health concerns. However, there may be concerns associated with the use of the ingredient in other products or formulations. Visit the ingredient page to learn more.
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ALOE BARBADENSIS (ALOE VERA) LEAF JUICE
Appeared as: ALOE BARBADENSIS LEAF JUICE

CONCERNS

• Cancer (moderate)
• Developmental/reproductive toxicity (low)
• Use restrictions (meets restrictions and warnings based on EWG review of company data)

EWG has reviewed the use of this ingredient in the product formulation and found it did not pose significant health concerns. However, there may be concerns associated with the use of the ingredient in other products or formulations. Visit the ingredient page to learn more.

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CALCIUM GLUCONATE

FUNCTION(S)	skin-conditioning agent - miscellaneous, humectant, oral care, skin conditioning
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ETHANOL
Appeared as: ALCOHOL

FUNCTION(S)	antifoaming agent, antimicrobial agent, cosmetic astringent, fragrance ingredient, solvent;viscosity decreasing agent
CONCERNS	• Enhanced skin absorption • Non-reproductive organ system toxicity (moderate) EWG has reviewed the use of this ingredient in the product formulation and found it did not pose significant health concerns. However, there may be concerns associated with the use of the ingredient in other products or formulations. Visit the ingredient page to learn more.
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GLUCONOLACTONE

FUNCTION(S)	fragrance ingredient, humectant, solvent
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GLYCERIN

FUNCTION(S)	denaturant, fragrance ingredient, hair conditioning agent, humectant, oral care agent;oral health care drug, skin-conditioning agent - humectant, skin protectant, viscosity decreasing agent, perfuming, solvent
CONCERNS	• Use restrictions (meets restrictions and warnings based on EWG review of company data) EWG has reviewed the use of this ingredient in the product formulation and found it did not pose significant health concerns. However, there may be concerns associated with the use of the ingredient in other products or formulations. Visit the ingredient page to learn more.
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HYDROXYETHYLCELLULOSE

FUNCTION(S)	binder, emulsion stabilizer, film former, viscosity increasing agent - aqueous, binding, emulsion stabilising, film forming, stabilising, viscosity controlling
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POLYVINYLPOLYPYRROLIDONE
Appeared as: PVP

FUNCTION(S)	binder, emulsion stabilizer, film former, hair fixative, suspending agent - nonsurfactant, antistatic, binding, emulsion stabilising, film forming, hair fixing, viscosity controlling
CONCERNS	• Non-reproductive organ system toxicity (moderate) EWG has reviewed the use of this ingredient in the product formulation and found it did not pose significant health concerns. However, there may be concerns associated with the use of the ingredient in other products or formulations. Visit the ingredient page to learn more.
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PROPANEDIOL

FUNCTION(S)	solvent, viscosity decreasing agent, viscosity controlling
CONCERNS	• Cancer (low) • Enhanced skin absorption • Endocrine disruption (low) • Irritation (skin, eyes, or lungs) (high) EWG has reviewed the use of this ingredient in the product formulation and found it did not pose significant health concerns. However, there may be concerns associated with the use of the ingredient in other products or formulations. Visit the ingredient page to learn more.
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SODIUM BENZOATE

FUNCTION(S)	fragrance ingredient, preservative, anticorrosive, masking
CONCERNS	• Use restrictions (meets restrictions and warnings based on EWG review of company data) • Non-reproductive organ system toxicity (low) EWG has reviewed the use of this ingredient in the product formulation and found it did not pose significant health concerns. However, there may be concerns associated with the use of the ingredient in other products or formulations. Visit the ingredient page to learn more.
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SODIUM HYDROXIDE

FUNCTION(S)	denaturant, ph adjuster, buffering
CONCERNS	• Use restrictions (meets restrictions and warnings based on EWG review of company data) • Non-reproductive organ system toxicity (moderate) • Irritation (skin, eyes, or lungs) (low) EWG has reviewed the use of this ingredient in the product formulation and found it did not pose significant health concerns. However, there may be concerns associated with the use of the ingredient in other products or formulations. Visit the ingredient page to learn more.
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SODIUM PHYTATE

FUNCTION(S)	chelating agent, oral care agent, chelating, oral care
CONCERNS	• Cancer (low) • Non-reproductive organ system toxicity (low) • Irritation (skin, eyes, or lungs) (low) EWG has reviewed the use of this ingredient in the product formulation and found it did not pose significant health concerns. However, there may be concerns associated with the use of the ingredient in other products or formulations. Visit the ingredient page to learn more.
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SODIUM POLYITACONATE

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WATER
Appeared as: AQUA/WATER/EAU

FUNCTION(S)	solvent
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XANTHAN GUM

FUNCTION(S)	binder, emulsion stabilizer, skin-conditioning agent - miscellaneous, surfactant -emulsifying agent, viscosity increasing agent - aqueous, binding, emulsifying, emulsion stabilising, gel forming, skin conditioning, surfactant, viscosity controlling
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Ingredients from packaging:

Aqua/Water/Eau, Alcohol*, Sodium Polyitaconate, Glycerin*, Hydroxyethylcellulose, Propanediol, Aloe Barbadensis Leaf Juice*, PVP, Sodium Benzoate, Acacia Senegal Gum, Xanthan Gum, Sodium Hydroxide, Sodium Phytate, Calcium Gluconate, Gluconolactone.

Directions from packaging:

Groom your brows with our invisible light-hold formula made with organic conditioners that leave your brows soft to the touch.

Warnings from packaging:

N/A

EWG Verified

This product bears the EWG VERIFIEDTM mark - its formulation has been reviewed by EWG scientists, and the company behind the product has shown its ingredients meet all of the EWG’s strict criteria. When it was verified, the ingredients in this formulation did not pose significant human health concerns.

LEARN MORE ON EWG.ORG

Product's animal testing policies

Some cosmetics companies have taken People for the Ethical Treatment of Animals and Leaping Bunny animal-testing pledges. For consumers who are concerned about companies’ policies on animal testing, Skin Deep reports this information.

Leaping Bunny

Products bearing the Leaping Bunny mark are certified cruelty-free under the Humane Household Products Standard, managed in the U.S. and Canada by the Coalition for Consumer Information on Cosmetics, a coalition of eight national animal protection groups. Participating companies must open their processes to independent audits throughout the supply chain.

LEARN MORE ON LEAPINGBUNNY.ORG

Understanding scores

Cosmetics and personal care products are not required to be tested for safety before being allowed on the market. The Skin Deep® scoring system was designed to help the public understand whether a product is safe to use or whether it contains ingredients of concern.

Every product and ingredient in Skin Deep gets a two-part score – one for hazard and one for data availability. The safest products score well by both measures, with a low hazard rating and a fair or better data availability rating.

HOW WE DETERMINE SCORES

Hazard score

The Skin Deep ingredient hazard score, from 1 to 10, reflects known and suspected hazards linked to the ingredients. The EWG VERIFIED™ mark means a product meets EWG’s strictest criteria for transparency and health.

EWG Verification Process

EWG VERIFIED

An EWG VERIFIED™ mark on a product indicates that the company’s ingredient disclosures show the product has met our full criteria to ensure it adheres to our standards for health.